Chefwelt is a logo of an e-commerce website which, as the word chefwelt itself suggests (=il mondo del cuoco), sells restaurant equipment. Mainly aimed at the Austrian and German world.
The client’s request was to have a very simple and clean logo, which did not necessarily lead back to the culinary and catering world, but which instead conveyed the feeling of a well-established company with years of experience behind it.
In addition to the chromatic study of the logo in different combinations, using the 3 main colors chosen, I offered the company different possibilities for the sub-heading logo, depending on where it is used, es.on the e-commerce site itself, on letterhead or digitally signed.
I also created an animation of the logo, as an intro to the videos of the products offered for sale on the site.
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